There are a few players in this thread, who get our intentions with the impersonation policy that is in place. Chanina pretty much already nailed it on page 44 (https://forums.eveonline.com/default.aspx?g=posts&m=3606452#post3606452), Sir Hudgens understands the reasons behind it, even though he disagrees on the policy itself, to name just a few.

Understand this: As those policies we're outlining here have been in place and enforced when we actually got a report for a rather long time (speaking from my several years of being an EVE GM), reverting the ToS change, or the naming policy change for that matter, would effectively change nothing about the policy itself (yes, I'm saying it again). I can completely relate if you disagree with that policy, but that's pretty much a whole other discussion to be had independently of the actual ToS changes and as I said previously, it is more than apparent that there is an interest in discussing this further and we will continue to take this matter on with the CSM in order to try and come to a solution regarding the policy itself. Until then:

Is scamming involving impersonation an automatic ban?
No. If it is happening we may have a word with you (as in: a warning). It is exceedingly rare that someone is banned outright. Please do remember that in any case you may always request a review of a warning or a ban applied against your accounts.

Should players be allowed to scam by impersonating other players?
As mentioned above, this is another discussion to be had, and which we are happy to continue with the CSM. Customer Support stance on this question is at this time as it has been for the past years, a pretty clear "No, but we're not proactively hunting down anyone". As time passes and more tools become available to make informed decisions (as in being able to verify things yourself without having to involve any other player via EVE Mail or other external tools), we will review that stance and eventually change it. Unfortunately, so far the opportunity unfortunately has not come along for us to comfortably change this stance.

Have we banned Scamming?
No, our stance has not changed at all. I remember having to act on various impersonation scam cases over the years since I started as a GM more than 6 years ago. We have been enforcing it in the past (when it was reported) via various different rulings that now have been collected into one. "Enforcing" usually meaning, as outlined above, having a word with you in form of a warning in which we lay out our reasons as well as which points of EULA, ToS or other policies are the grounds for the warning, which you of course may appeal by bringing your own arguments to the table.

Again, we are now very aware that there is a disagreement about this long standing policy about impersonation among our players, and if anything the change of the ToS has brought this to light very clearly. We will get together with the CSM to find out how things regarding the policy itself need to change exactly before other changes to the according contentious points are being made.